If you only measure leads, you will optimize for leads. If you measure sold jobs, you will optimize for sold jobs. The difference between those two is the whole game.
We connect your website, lead capture, CRM and ad accounts so every lead carries its source, qualified opportunities and sales flow back to Meta, and your reports show what actually produced revenue.
What's included
- Meta pixel and Conversions API installed and verified
- Qualified and Purchase events sent from your CRM
- Phone call and text taps tracked alongside form submissions
- Lead source recorded on every contact
- Search Console and Analytics connected to the site
- Reporting built around leads and sold jobs
How it works
Audit
We check what is firing now and what is missing or double-counting.
Connect
Pixel, server-side events and CRM events are wired up and tested.
Verify
We confirm events arrive and match before spending a dollar more.
Report
You see numbers by source that finally match what is in your bank account.
Who this is for
Businesses already spending on ads that cannot say which channel produced which jobs.
Common questions
Do I need this if my ads already get leads?
If you cannot tell which leads turned into sold jobs, yes. That is what lets the ad platform find more of the right people.
Is this only for Meta?
Meta is the main focus, but source tracking applies to search, referrals and calls too.
Will this slow my site down?
Not noticeably. We install tracking carefully and keep pages fast.
Read more
- Why Your Meta Leads Are Low Quality (And What Actually Fixes It)
- The Meta Conversions API in Plain English