Choosing an agency is hard because the sales process looks the same everywhere: a confident pitch, a few screenshots, a monthly fee. These questions cut through that.
1. Who will actually work on my account?
Ask for names. In many agencies the person who sells you is not the person who runs your ads, and the person who runs your ads is junior. At MAT Digital the two owners do the work, which is the whole point of how we are built.
2. How will you tell which leads turned into sales?
If the answer stops at leads or cost per lead, you'll be optimizing for the wrong number. A good agency can connect ads to your CRM and report on qualified opportunities and sold jobs.
3. What happens to a lead after it comes in?
Lead generation without follow-up is wasted spend. Ask how fast leads are contacted, who does it, and what is automated.
4. What do you need from me?
Honest agencies tell you up front: access to your accounts, someone who answers the phone, a working offer. If the answer is nothing, expect problems later.
5. Will I own my accounts and assets?
Your ad account, pixel, landing pages and CRM should be yours. Be careful of anything that disappears when you leave.
6. How do you handle a bad month?
Every account has them. Ask what they look at first and how they communicate. Vague answers are a warning.
7. Can I talk to someone in your position?
References matter. Ask for a conversation with a client in a similar business, not a testimonial reel.
8. Would you ever tell me I am not a fit?
This one tells you the most. An agency that takes everyone is selling a service. An agency that sometimes says no is protecting its work.
What we would add
Ask about your own readiness too. The best results come from businesses with an established offer, steady demand and someone ready to answer quickly. If that is you, we would like to talk. If it is not yet, we will say so.
How we can help
- Meta Ads Management: Facebook and Instagram ads built to bring in leads you can actually close, then trained on sold jobs, not form fills.
- GoHighLevel CRM & Automation: A complete GoHighLevel build: pipeline, follow-up, reminders and reporting, so no lead is left sitting.
Want a straight answer about your account?
Book 30 minutes with Trevor and we will look at your setup together.
Book a call →or call (561) 567-8549